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After many years of initial development, China's consumer finance market, with the rapid development of Internet finance and e-commerce, has entered a period of market eruption. Now it is rapidly penetrating into all walks of life in the society and catching the attention from many investment institutions. Against such background, we conducted an industry research on this market, hoping to explore the development trend of the industry, put forward development proposals for the enterprises in the industry, and help investors to identify the investment trend.
In Introduction and Chapter I, we define consumer finance and the scope of this study, and analyze the consumer financial behavior. The essence of consumer financial behavior is that consumers pay certain financial costs to change the disposable capital flow within a specified period to match their consumption demand. Target customers of consumer finance are those who have demand for consumption but lack liquidity, and are willing to advance their consumption and have sufficient repayment ability.
In Chapter II, we review the history of the development of China's consumer finance industry and the evolution of the relevant policies. We also narrate the industry development in the United States, Europe and Japan, which provides us with reference to analyze China's future industry trends.
Chapter III centers on the industry chain of consumer finance and expounds the current development of the industry in China. It covers different types of consumer finance companies, including banks, licensed consumer finance companies, Internet giants, P2P, e-commerce, start-ups and industry companies, as well as various consumer finance scenarios and special consumer groups including automobile, travel, medical cosmetology, education, rural area, house rental, home improvement, college students and blue-collar workers. In addition, we count a total of 356 financing incidents among 52 consumer finance companies. Data shows MatrixPartners China, Sequoia Capital, Bluerun Ventures, Source Code Capital and Shunwei Capital are the most active investment institutions in China's consumer finance market, and in terms of market segments arrangement, they often focus their support on one or two potential enterprises to give many rounds of investment.
In Chapter IV, we discuss the future development trend of China's consumer finance industry from three aspects: industry macro environment, various types of consumer finance companies and various consumption scenarios.